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10 Best Valentine’s Day Marketing Campaigns By Big Brands

Jan 29, 2024

Valentine’s Day is one of the most celebrated holidays of the year, and it presents an excellent opportunity for brands to connect with their audiences. A great Valentine’s Day marketing campaign can help businesses build brand awareness, drive engagement, and increase sales. In this blog, we’ll explore the top 10 Valentine’s Day marketing campaigns from recent years.

1. McDonald’s “Lovin’ It” Campaign (2015)

McDonald’s created a social media campaign around the theme of love, encouraging customers to share their stories using the hashtag #LovinIt. The company also replaced its iconic golden arches with heart-shaped logos.

2. Spotify’s “Love Notes” (2016)


Spotify created a personalized playlist generator called “Love Notes,” which created playlists based on users’ relationship statuses and music preferences. Users could then share their playlists on social media.

3. Airbnb’s “Night At” (2017)

Airbnb created a contest that allowed users to enter for a chance to spend a night at a romantic location, such as a castle in France or a private island in the Caribbean.

4. M&M’s “Melt Your Heart” (2018)

M&M’s created a campaign that encouraged customers to write love notes on customized M&M’s, which could be sent to loved ones.

5. Coca-Cola’s “Love is in the Air” (2019)

Coca-Cola released a limited edition set of bottles featuring love-inspired designs, with phrases like “You’re my other half” and “Love is in the air.”

6. Uber’s “UberSerenade” (2020)

Uber created a campaign that allowed customers to request a live serenade from a musician during their Uber ride, for a fee.

7. KFC’s “Bouquet de Poulet” (2020)

KFC in Canada created a campaign that allowed customers to order a bouquet of fried chicken instead of flowers.

8. Reese’s “Not Sorry”

Reese’s released a campaign that encouraged customers to embrace their love of Reese’s by offering a limited edition candy package with the message “Not Sorry.”

9. Budweiser’s “Be a King” (2021)

Budweiser created a campaign that encouraged customers to celebrate Valentine’s Day with a can of beer, and included a promotion for a chance to win a year’s supply of Budweiser.

10. Dunkin’s “Love Dunkin’” (2021)

Dunkin’ created a social media campaign that encouraged customers to share photos of their Dunkin’ orders with the hashtag #LoveDunkin.

These are just a few examples of successful Valentine’s Day marketing campaigns. The key to a successful campaign is to create an emotional connection with customers, whether it’s through personalized content, limited edition products, or unique experiences. By tapping into the spirit of the holiday, brands can build loyalty and strengthen relationships with their audiences.

By: Our Copywriting Team |

Digiwits • Digital, Creative & Copywriting Agency