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CGI Revolution: Redefining Animation & Its Incorporation in Our Creative Work

Mar 6, 2024

As a new digital era unfolds, the Computer-Generated Imagery (CGI) and animation sector is on the verge of significant transformation. Technological advancements are constantly expanding horizons, creating an exhilarating period for both creators and audiences.

What is CGI & CGI Animation

Computer-generated imagery (CGI) encompasses a significant part of what we see as 3D graphics in video games, films, and television. It’s used to create characters, environments, backgrounds, special effects, and even entire animated films.

CGI, short for computer-generated imagery, extends beyond just animation and visual effects in movies. It’s a versatile technology that finds application in various fields such as art, print media, video games, simulations, architectural and anatomical modeling, advertising, news, television, and animated visual content

CGI leverages computer graphics to produce both 2D and 3D content for print, screen, film, television, video games, simulations, and virtual reality. In animation and film, CGI may be the sole technique used, or it might be combined with live-action footage in blockbuster movies to generate composite scenes. CGI is capable of producing everything from simple flat shapes to intricate 3D models, complete with diverse lighting, reflective surfaces, particle effects, and physics that mimic reality. This process involves sophisticated software, potentially supplemented by 3D capturing techniques, and significant computing power for a process known as rendering, which finalizes the sequence of frames.

Digiwits’ CGI Animation and FOOH Videos

At Digiwits, we’ve embraced the CGI revolution, redefining animation in our creative work. One of our key focuses has been the generation of CGI FOOH (Fake Out- of-Home) marketing videos for our clients.

By representing their products in 3D, we aim to elevate their marketing strategies and provide audiences with an immersive visual experience. Our team works tirelessly to ensure that each product is showcased in the best way possible, utilizing the latest technology and techniques to bring concepts to life.

Through the incorporation of CGI and 3D animation, we’ve been able to push the boundaries of what’s possible in the world of creative marketing.

Our commitment to innovation and excellence drives us to continue exploring new ways to captivate audiences and deliver exceptional results for our clients.

In the links below you can find some of the CGI videos we created for two of our valued clients.

By: Our Copywriting Team

Digiwits • Digital, Creative & Copywriting Agency