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Breast Cancer Awareness Design Campaigns

Sep 29, 2023

Breast cancer awareness is a global movement dedicated to increasing knowledge and understanding of this prevalent form of cancer. It aims to educate individuals about the importance of early detection, screening, and support for those affected by breast cancer. The awareness campaign emphasizes the significance of regular self-exams, clinical screenings, and mammograms, as well as highlighting advancements in research and treatment options. By fostering awareness, communities worldwide strive to reduce the impact of breast cancer and improve the lives of those facing this diagnosis.

Several international brands have launched inventive breast cancer awareness campaigns, and here are a few notable examples.

1- Adidas – Mindful Approach

A pink ribbon has been artfully placed into a shoelace by designer Diego Rodriguez Wikander, maintaining loyal to the brand’s identity and showing support for the fight against breast cancer.


2- Starbucks – Pink Is Mine

A pink ribbon representing breast cancer was included into this Starbucks design by artist Jorjon Nanca. Spend your money at Starbucks on donations to the fight against breast cancer rather than buying coffee.


3- Facebook- If only you checked your breasts as often

Ask women what’s the first thing they check in the morning, and it’s usually Facebook, Twitter or Instagram. To get women to check their breasts in the midst of their busy social media lives,” Breast Cancer Foundation” took famous social media logos and re-designed them as reminders to perform breast self-checks.

To engage the digitally savvy as influencers to drive awareness, they also launched an online appeal to ​Facebook,
Twitter and Instagram, urging them to adopt the unique logos during ​Breast Cancer Awareness Month.


4- Dunkin Donuts – Early detection saves lives

Celebrating the Sweet Fight: Dunkin’ Donuts proudly supports the breast cancer awareness campaign, emphasizing the crucial role of early detection in saving lives. “With every delectable pink-themed treat, we’re not just satisfying cravings, but also contributing to a cause that matters deeply. Let’s join hands in spreading hope and awareness, one delicious bite at a time.”


5- Volkswagen – Self Examinate

This professional campaign titled ‘Follow the Line’ was published in Mexico in February, 2019. It was created for the brand: Volkswagen, by ad agency: mcgarrybowen. This Print medium campaign is related to the Automotive industry and contains 1 media asset.


6- Nike- You will not fight alone

“Nike stands in solidarity with those facing the battle against breast cancer, sending a powerful message: ‘You will not fight alone.’ Through their Breast Cancer Awareness campaign, they emphasize unity and support, reminding us all that together, we can make a difference. With every stride, every step, and every purchase, Nike champions the cause, inspiring hope and strength in the face of adversity.”


7- McDonalds’- Love can beat anything

“McDonald’s spreads a message of love and resilience through their Breast Cancer Awareness campaign, reminding us that love can conquer all. With every purchase, they contribute to the fight against breast cancer, offering support and hope to those in need.


8- Audi

This professional campaign titled ‘Breast Cancer Awareness Month’ was published in Greece in October, 2021. It was created for the brand: Audi, by ad agency: ADVENGERS. This Digital medium campaign is related to the Automotive and Public Interest, NGO industries and contains 1 media asset.


9- Esteé Lauder- It’s more than a ribbon. It unites us.

Esteé Lauder’s Breast Cancer Awareness campaign reminds us that it’s more than just a ribbon—it’s a symbol of unity. Through their efforts, they bring together communities, advocating for awareness and support in the fight against breast cancer. Every product, every campaign, carries the weight of this important message, reinforcing the idea that together, we are stronger. Esteé Lauder’s commitment goes beyond cosmetics; it’s about standing together and making a real difference in the lives of those affected by breast cancer.

By: Our Copywriting Team

Digiwits • Digital, Creative & Copywriting Agency