“People want less information, they don’t want more information. They want it to be easier for them to use. Easier for them to get what they want. Easier for them to do what they want to do. The next big breakthrough is going to come from the usability standpoint.” ~ CEO and Founder of Gateway, Inc., Ted Waitt.
Ultimately, website usability is vital because it is about customer service. The goal of any organization or business professional is to meet their customer’s expectations and needs, as quickly and dependably as possible.
The usability of a website tells us how effectively, efficiently, and satisfactorily its visitors or users can see, or examine by other means, the website. That includes everything a user would typically experience when they visit the website including any navigation bars, menus, content, images, videos, hyperlinks, buttons, forms, games, etc.
Finally yet importantly, Readability is a major factor in online content and can greatly increase your site’s search engine optimization (SEO) levels. Readability is the practice of making your writing understandable and easy to digest for your target audience. Marketing to your audience is critically important.
80% of small businesses do not invest in content marketing, and experts warn that they are missing a key marketing opportunity (Clutch.co, 2018)
Website readability is important because most website visitors are strapped for time and have limited mental resources they can put toward learning about your company, products, and services.