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London Metro gets a viral Maybelline eyelift.

Aug 2, 2023

These days, brands are taking marketing and brand promotion to extreme levels, pushing boundaries like never before and sometimes it actually works. In a recent one, Maybelline, the makeup product and cosmetics brand, levelled up its marketing game by taking it to new heights.

What was the campaign?

We’re talking about Maybelline’s latest promotional campaign for its popular product, Lash Sensational Sky High Waterproof Mascara.

  • Maybelline adorned the front-end of select Metro trains and buses with giant eyelashes, giving them a playful appearance.
  • Additionally, various bus and metro stations have installed oversized mascara tube stands, adding to the overall eye-catching effect.
  • As a result, whenever these vehicles pass through the mascara tube stands, it creates the illusion of them curling their “eyelashes”.

This unique marketing approach has garnered attention and excitement online for the product, which was by the way, already a go-to for influencers.

By: Our Copywriting Team | Retrieved from

Digiwits • Digital, Creative & Copywriting Agency