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Pantone 2023 Color of the Year

Jan 4, 2023

What is the best way to break the ice while chatting with a designer? Talk about the Pantone Color of the Year! Pantone recently announced its 2023 Color of the Year: It’s Viva Magenta, PANTONE 18-1750. The brand describes the shade as a “crimson red tone that presents a balance between warm and cool.”

Pantone highlights a color each year that reflects the current culture, and the brand said Viva Magenta is a “hybrid” shade that’s symbolic of our existence in the physical and digital world.

Viva Magenta is an exuberant, and playful red. With recent logo redesigns from top brands like Instagram and Baskin Robins, we’ve already seen this warm color play out in branding.

Pantone 2023 color of the year color combinations

Looking for colors to pair with Pantone’s Viva Magenta 18-1750? This vibrant Pantone red pairs well with deep jewel tones like emerald green and navy blue, as well as pops of neon.

What is the HEX code for the Pantone color of the year 2023?

While Pantone operated on its own color system, we’ve pulled a HEX code that’s a near-perfect match to this year’s 2023 Pantone color of the year. Enjoy!

By: Our Copywriting Team

Digiwits • Digital, Creative & Copywriting Agency