Last year The Guardian turned 200 years old, and to celebrate, it worked with Oliver Agency to mark the huge milestone, which has scooped them the winner’s trophy in the ‘brand campaign’ category.
According to the paper, most organizations would look backwards when honoring a birthday, but it chose to focus on the excitement of the future.
The campaign centered on copywriting and art direction that drew upon 200 years of cherished typography. It comprised multi-city out-of-home (OOH) activations, with special builds in meaningful and poignant locations – alongside press, display, social, film and limited-edition editorial collaborations.
