A lot of articles out there talk about the importance and many benefits of having a website. But today, we will be accentuating one specific benefit – Trust – which we deem the quintessential.
What’s more crucial than trust? Absolutely nothing! Don’t you want to have an edge over your competitors by letting a potential client initially trust you and not them?
When people are searching over the web for stores, products, or any brand/business that sells what they are seeking, they are more likely to feel extremely comfortable and automatically opt for the option that has a website they can visit and surf. People usually tend to assume that a business that has a website is not just a legitimate platform, but also a business that cares about its reputation and how others perceive it. Therefore, no matter how we look at it, websites provide people with a huge dose of credibility and trust to act and take that first move that might translate into a purchase.
When a user enters a certain keyword on a search engine and gets like 10 suggested results, they will surely shortlist only the choices that have a website. More so, people love and demand transparency when shopping online, and being able to browse a website will definitely make them feel a lot more comfortable.
That being said, and until date, there is no replacement for a website. Relationships between people are best built upon trust and same applies to B2C relations. If you wish to start your own brand, kick it off with trust and get your website done first.