We currently live in a more contemporary era, where everything and anything occurs online.
As of May 2019, the total worldwide population is 7.7 billion, out of which 4.4 billion are Internet users, including 3.499 billion active social media users. On average, people have 7.6 social media accounts and the typical daily time spent on social is 142 minutes per day.
Those rates insinuate one major thing, that is, a business’ online presence is indispensable for success.
Almost 90% of marketers say their social marketing endeavors have amplified exposure for their business, and 75% say those efforts have immensely boosted traffic (Vendasta Technologies Inc., 2017).
There is nothing more effective than a solid online strategy to spread brand awareness across your target audience. You have to put yourself out there and tell people that you exist and you care.
Furthermore, your digital reality will give your business a certain brand authority which can eventually make potential clients trust and think of your brand as a thought leader in their industry.