Digiwits Co-Founder Marc Bou Sleiman shares insights on his journey into technology, building Digiwits, the evolving role of AI, leadership, and the vision shaping the agency’s future.
A Look Behind the Journey
We’re proud to share a recent feature with Business Magazine UAE, featuring Marc Bou Sleiman, Co-Founder of Digiwits, in an online interview exploring the journey behind the agency and the ideas that continue to shape its direction.
From an early interest in computers, websites, and problem-solving to building a creative digital agency, Marc’s journey has been shaped by curiosity, continuous learning, and a desire to approach the industry differently.
In the interview, Marc reflects on the experiences that influenced the creation of Digiwits, the challenges of growing a team and scaling an agency, the increasing role of artificial intelligence, and his vision for the company’s future.
From Curiosity to Digiwits
Marc’s interest in technology started at an early age. What began with exploring computers, understanding how things worked, fixing problems, and eventually building websites naturally led him toward web development.
Over time, that interest expanded into digital marketing and the broader creative and digital space.
The creation of Digiwits came from recognizing an opportunity to do things differently. Rather than simply adding another agency to an already crowded market, the goal was to build an agency with a strong focus on professionalism, creativity, and the relationships built with clients.
That approach continues to influence the way Digiwits works today, constantly improving its systems, creative capabilities, and partnerships with the brands it works with.
Growing Without Losing Our Standards
As Digiwits continued to grow, one of the biggest challenges became learning how to scale without compromising the standards that shaped the company from the beginning.
Building the right team, establishing strong systems, and maintaining consistency became increasingly important.
For Marc, the experience also reinforced an important lesson: technical ability is only one part of building a strong team.
Attitude, adaptability, curiosity, collaboration, and a willingness to learn are equally important.
Today, Digiwits looks beyond the CV when building its team, focusing on people who can contribute, collaborate, grow, and align with the culture the agency is building.
The experience has reinforced the belief that sustainable growth depends not only on the strength of a company’s services, but also on the people, systems, and culture behind them.
AI as an Accelerator, Not a Replacement
Artificial intelligence was another important topic explored during the interview.
At Digiwits, AI has already become part of the agency’s workflow, helping the team explore ideas faster, improve efficiency, expand creative possibilities, and execute concepts that may previously have required significantly more time and resources.
But for Marc, adopting AI is not about following a trend.
The focus is on understanding where technology genuinely adds value and how it can work alongside human creativity and expertise.
“AI will undoubtedly be one of the biggest forces shaping our industry over the next few years, but I see it primarily as an accelerator rather than a replacement for human expertise.”
Strategy, judgment, creativity, and direction remain human-led. The opportunity lies in combining those capabilities with emerging technology to create better and more efficient ways of working.
Building Digiwits for Long-Term Growth
For Digiwits, growth is not simply about expanding into new markets or increasing the number of clients.
The long-term ambition is to continue developing Digiwits into a stronger international agency while working with increasingly ambitious brands and businesses.
That means continuing to build the right team, strengthen internal systems, develop meaningful partnerships, and maintain the quality of the work as the agency grows.
For Marc, success is ultimately connected to the quality of the relationships Digiwits builds and the impact it creates for the businesses that place their trust in the agency.
The Principles Behind Digiwits
The interview also explored the principles that guide the way Digiwits approaches its work, decisions, and relationships.
At Digiwits, these principles are defined as our Work Ethics:
Vision-Driven Thinking
Looking beyond immediate needs and preparing brands for what comes next.
Purposeful Creativity
Creating with intention and ensuring creativity supports clear business objectives.
Dynamic Execution
Moving quickly, adapting intelligently, and turning ideas into action.
Impact Above All
Focusing on work that creates meaningful visual, strategic, and commercial results.
Integrity in Craft
Maintaining high standards and attention to detail in everything we deliver.
Partnership Mentality
Building relationships based on trust, transparency, collaboration, and shared ambition.
These principles are more than statements communicated externally. They are intended to influence how Digiwits operates and how the team approaches its work every day.
A Culture Built Around Collaboration
Another important part of the interview was the role of collaboration in Digiwits’ culture.
Marc explained that the agency approaches both its team and its clients as partners in growth.
Internally, that means creating an environment where ideas can come from anywhere, where people are encouraged to contribute and challenge ideas, and where leadership creates space for different perspectives.
The same philosophy extends to client relationships.
Rather than viewing clients purely as service transactions, Digiwits aims to understand their businesses, communicate openly, and become genuinely invested in their results.
That partnership mentality has become an important part of the agency’s culture and approach to its work.
Learning as a Leader
As Digiwits has grown, Marc’s approach to leadership has evolved alongside the company.
In the early stages, much of the focus was on establishing strong foundations, creating systems, setting standards, and defining the culture Digiwits wanted to build.
As the team grew, leadership became equally about understanding people, communicating clearly, providing direction when needed, and knowing when to give others the space to take ownership.
One principle, however, has remained constant: continuous learning.
Industries change, businesses change, and people change. For Marc, leadership means being willing to keep learning, adapting, and improving alongside them.
Looking Ahead
The online interview with Business Magazine UAE offered an opportunity to reflect on the journey behind Digiwits, the lessons that have shaped its growth, and the ideas influencing where the agency goes next.
For Marc Bou Sleiman, Co-Founder of Digiwits, the journey continues to be about bringing together creativity, technology, people, and impact, while continuing to build meaningful relationships and create work that matters.
As Digiwits continues to grow, the focus remains on the same principles that have shaped the agency from the beginning: think differently, create with purpose, move dynamically, and make an impact.
