FIYA Essentials is a Houston-based brand creating lip balms in a variety of ingredients and flavors, blending care, fun, and personal expression. The project aimed to elevate the brand’s visual identity and connect with their audience in a playful yet professional way.
We designed social media visuals and crafted packaging label designs, carefully developed to reflect the brand’s vibrant personality and highlight the unique qualities of each product. The result is a cohesive, engaging brand presence that strengthens recognition, attracts attention, and celebrates self-care with style.
