LATEST
ARTICLES

Balenciaga X Lay’s Hangbag Summer 23 Collection

Aug 17, 2023

Here’s a new take on packaging design as Lay’s makes it to Paris Fashion Week…

The Difference Between Logo Design and Branding

Aug 17, 2023

There is a general perception that “logo design” and “branding” are the same thing. Sometimes…

Does X mark the spot?

Aug 7, 2023

Following Elon Musk’s rapid rebrand of Twitter as X, we ask designers for their thoughts…

Building Barbie’s World

Aug 3, 2023

As Greta Gerwig’s much-hyped Barbie movie finally arrives, we speak to the behind-the-scenes creative team…

London Metro gets a viral Maybelline eyelift.

Aug 2, 2023

These days, brands are taking marketing and brand promotion to extreme levels, pushing boundaries like…

Why Drinks Brand Need to Rethink Everything

Jun 13, 2023

Sustainability requires drinks brands to redesign everything from the vessel to what’s inside, says Denomination…

Why It’s the Little Moments That Count for Brands

Jun 9, 2023

Micro moments are the new battleground in brand design – and are currently a missed…

As prices rise, Colgate Palmolive, Mondelez boost ad spend

May 18, 2023

Many CPGs are continuing to raise prices in 2023 as they face higher costs in…

Pepsi new logo and visual identity

Apr 4, 2023

To celebrate its 125th anniversary, Pepsi launches, for the first time in 15 years, a…